Po Campo is an accessory line developed by two female industrial designers Emily Taylor and Maria Boustead gives female cyclists attractive and functional bag options. They hired us for a new catalog for their 2011 Spring line. On a tight budget and timeline, Elaine designed and art directed while Jana provided some illustrations to give the brand more of a lifestyle feel. Below were the results.
Tags were then developed following the catalog design. They were made in two parts; one describing the bag and the company and the second tag showed the bag’s multi-functionality.
Photography thanks to the very talented Tracy Graham.