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Jenny Sun

Atlanta, GA
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What I know today will never be as much as I know tomorrow.

In her own words

I’ve always been wired as a visual thinker, but I suppose I’m technically a design strategist. I’ve spent my career thus far consulting in everything from user experience design and research, to brand strategy for start-ups and Fortune 100 companies. For me, the sweet spot is bridging complex business objectives with innovative creative output.

Most recently, my husband and I have started a new creative consultancy called SunSilvestri. We pursue creative endeavors that promote sustainability, social responsibility, and environmental stewardship. I’m also doing letterpress work through my own brand, Camp Paper & Goods.

Words of advice

What I know today will never be as much as I know tomorrow. There are numerous cliched sayings, but they’re all so true. As a female creative, I’ve learned to have a point-of-view. Stand your ground and be able to rationalize your thinking. Be sure to get all of your ideas out on paper, good and bad, then narrow from there.

I carry a notebook with me at all times (sometimes I have several in my bag). All of my sketches and thoughts go into these notebooks…they are my saving grace. I like to refer back to my sketches after a project is done, and oftentimes the final design looks exactly like an initial idea that I had forgotten about!

Also, don’t be afraid to say “no”. I’ve gotten myself into so many jams because I didn’t know how to politely decline. I turned down four fantastic job offers last year, and now I’m running my own creative consultancy. The way I rationalize it is that I had to say “no” to get to this one “yes”.

Cafe Sunflower Cookbook, Art Direction and Photography

Custom Letterpress Work including Camp Notebooks, Event and Wedding Invitations

GOAL Curriculum, Art Direction and Package Design

More of Jenny Sun's Work →


2 Comments

  1. Congrats Jenny! Your work looks great!

  2. Great, I love it!


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